Case Study
Embedded Creative Direction & Digital Experience
A website update that became a full redesign, then grew into something much larger.
The foundation came to Studio Lyko needing their severely outdated website updated. That project became a full website redesign, which grew into the embedded creative partnership it is today. Lara now serves as the foundation's ongoing creative and digital partner, overseeing brand identity across every touchpoint, managing the website, leading campaigns, designing donor communications, and translating complex medical information into language and design that reaches patients, families, researchers, and supporters.
Two projects that showcase the depth of this partnership: the annual Commit to a Cure fundraising campaign, led from initial concept through full execution across print, digital, and donation experience; and the foundation's first Impact Report published in 2025, where information design, infographic storytelling, and copyediting came together to communicate the foundation's research and reach in a way that donors and partners could actually feel.
What this relationship has required, more than any technical skill, is consistency and trust. The subject matter is serious. The audience is people whose lives have been touched by a difficult diagnosis. The work has to show up with authority, awareness, and empathy every single time.