Full ownership of marketing operations, brand execution, and digital experience for an international endurance and mountain sport athlete training company.

How it started

It began in 2016 as website technical support for a newly launched virtual coaching business. Over the last decade, the business has grown into an authoritative presence in the world of mountain athlete training. And along with it, Studio Lyko now touches nearly every part of how Uphill Athlete shows up in the world. Lara serves as Creative and Marketing Director, translating the CEO's strategic direction into executed campaigns, measurable results, and a brand that shows up consistently across every channel and touchpoint.

The scope

The work spans brand strategy and visual identity, annual and quarterly marketing planning, campaign concepting and execution, website UX and SEO, email marketing strategy and production including lifecycle sequences, and cross-channel performance reporting. We design and create visual assets, develop the marketing calendar, oversee the subcontractor team across social, podcast, and video, and serve as the company's primary day-to-day partner on brand evolution and product positioning.

The approach

The creative and operational work here are symbiotic. We are building systems that scale, maintaining brand consistency across a complex and growing product ecosystem, and translating high-level vision into executed work that performs.